DANDRUFF IS EMBARRASSING

Dandruff isn’t contagious. It’s common. It’s harmless. But it’s also the quickest way to sabotage a first impression. One tiny snowstorm on your shoulders and suddenly your confidence evaporates. Those little white flakes … Somehow they always feel a lot louder than they look.

So for a brand built on “You never get a second chance to make a first impression,” we created a series of films that lean into that tension turning awkward, shoulder-checking moments into witty stories.